Why Urganize

WhatsApp and Drive got you here. They won't get you further.

For one artist and one release, a group chat and a Drive folder really do work. Add a second release, a third artist and a team passing work around. The system that got you here starts to drop things.

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The plan

A rollout, not a pinned message.

In WhatsApp + Drive

Your plan is spread across a pinned chat, an old spreadsheet and your memory. Every new release starts from scratch.

In Urganize

Create a release and Urganize lays out the whole rollout, written by real managers and sized to the format: 64 activities for a single, 90 for an EP, 113 for an album. Edit or delete any activity.

The Urganize catalog for a team running several artists: a grid of release cards, each with cover art, a release date and a progress bar counting finished activities against its plan.The Urganize catalog for a team running several artists: a grid of release cards, each with cover art, a release date and a progress bar counting finished activities against its plan.

Everything else

Ownership, your press kit and status change too.

Ownership

Work gets assigned in a chat message that gets scrolled past. Every activity has an owner and a due date, and unlocks the moment what it's waiting on is done.

Press kit

The press kit is a doc full of dead links you rebuild from scratch every time someone asks. Urganize builds one from your release, keeps it current and lets you turn it off anytime.

Status

Finding out where a release stands means scrolling weeks of chat, for every release you run. One workspace shows progress, what's overdue and what's due this week, for everything you have going.

To be clear

Keep WhatsApp. Keep Drive.

This isn't about deleting apps. WhatsApp is still where you talk, and Drive is still where your raw files live. Urganize doesn't replace either one. It's the workspace where the plan, the work and the status come together. The plan never has to sit in a chat thread again.

Put every release on a plan.

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I open a release and see what's done, what's blocked and what's due this week, without chasing anyone for an update. That's a call I don't have to make anymore.

Tamuno-Tekena Ayafa · A&R